HOVR Chase- Branding and Identity
ROLE: DESIGN RESEARCH, VISUAL IDENTITY
TEAM: SOLO PROJECT
Hover Chase is not your ordinary marathon. It's a high-energy street race that combines the thrill of competition with the vibrant spirit of urban exploration. Our mission was to create an identity that captures the essence of this exhilarating event and resonates with participants and spectators alike.
Drawing inspiration from the dynamic energy of street running, I crafted an identity that reflects movement and change. The central element of the design is a bold, sleek silhouette of the Hover shoe, merging it with typographic elements and indicating speed and velocity. The grey slate roads served as a secondary color which gave the overall identity a soft relief.