Hi, I'm Ina, a Product Designer with over 6 years of experience in Digital Product Design, Brand development and Identity design.I am currently based in New York, juggling cities, workstreams, and tools. My work shifts across mediums, but my love for storytelling and design systems has stayed constant. I’m a generalist, drawn to visual paradoxes in culture and fluid ways of working.
Over the years, I have worked across industries, developing skills in visual design, product, and interaction. Collaborating with a multitude of disciplines and systems but have always been drawn to work which is driven by a strategic framework, avoiding arbitrary design decisions.
My working style is research and insight driven which is often backed by my love for typography , data and color-codes.I am drawn to systems that are designed to be unpredictable, where rules create a framework, but the outcomes remain fluid. During my Masters at Parsons in Digital Product design I developed a love for code and design systems — and explored the intersection of art and tech. It’s been a shift from seeing code/tech as purely technical to something more fluid—another medium to think and create with and I spend a lot of my free time testing those.
Over the years, I have worked across industries, developing skills in visual design, product, and interaction. Collaborating with a multitude of disciplines and systems but have always been drawn to work which is driven by a strategic framework, avoiding arbitrary design decisions.
My working style is research and insight driven which is often backed by my love for typography , data and color-codes.I am drawn to systems that are designed to be unpredictable, where rules create a framework, but the outcomes remain fluid. During my Masters at Parsons in Digital Product design I developed a love for code and design systems — and explored the intersection of art and tech. It’s been a shift from seeing code/tech as purely technical to something more fluid—another medium to think and create with and I spend a lot of my free time testing those.