I Atelier/Interior & Architecture studio

ROLE: VISUAL IDENTITY/RESEARCH / UI/UX
TIMELINE : 12 WEEKS
TEAM : JYOTI A NAHATA, INFINITY ATELIER PRODUCT

Infinity Atelier is a transitional interior design studio in Kolkata blending old-world charm with modern sensibilities. I led the complete brand development and built a hi-fidelity website with hand-coded interaction modules that reflect the studio’s nuanced design ethos.

Problem

Infinity Atelier lacked a distinct digital and brand presence to communicate their values of intentional design, local craftsmanship, and transitional aesthetics. The studio wanted to attract discerning clients who appreciate both vintage character and contemporary clarity.

No existing brand identity system
No digital platform that conveyed the studio's personality
Needed an elegant, timeless web presence to stand out in a saturated interior design market.

Research and Discovery

To shape the brand and website, I conducted:

Competitive audits of interior design studios globally and locally
Moodboard explorations to define a tone balancing minimalism with warmth
Founder interviews to extract brand values, language, and differentiators
Persona-based mapping to prioritize content for clients, collaborators, and press

Brand Development

Based on the research, I developed a visual system rooted in restraint and elegance:

Typography: Serif + Sans pairing to convey timelessness and modernity
Color Palette: Earthy neutrals with a deep green accent, inspired by Kolkata’s textures
Logo & Wordmark: Modular logomark symbolizing balance, with a minimalist serif logotype
Photography Direction: Emphasized quiet moments, architectural details, and process-driven imagery

UX & Prototyping Process

Created wireframes to define structure, content hierarchy, and layout logic:

Homepage, Studio Overview, Projects, Project Detail, Contact
Focus on showcasing storytelling via imagery and spatial details
Iterated based on studio feedback to prioritize visual flow over heavy text

High-Fidelity Prototype
Developed an interactive Figma prototype to simulate site behavior and experience:

Smooth scrolling & project reveals mimicking physical space transitions
Image-forward layouts that let projects breathe
Hover and tap interactions to reflect tactility
Responsive design system previewed across devices
Microinteractions to communicate the calm intentionality of the brand

Outcome and Reflection

Delivered a brand identity that deeply resonated with the founder’s visionInteractive prototype served as a creative direction and reference for development.Provided a developer-ready UI kit and design system for smooth build transition. Positioned the studio for client acquisition and press engagement with a refined brand voice

This project was a blend of branding, editorial thinking, and interaction design. It taught me how to translate the texture of interior spaces into digital touchpoints—quiet, balanced, and emotionally resonant.

If expanded, I’d: