Apple Wallet

ROLE: UI/UX, USER RESEARCH, FEATURE DESIGN
TEAM: SOLO PROJECT
TIME: 08.2022–12.2022

Apple Wallet Segments empowers you to effortlessly organize your purchases into personalized categories, making it easier than ever to track, manage, and plan for future expenditures.
Our advanced algorithms automatically analyze your purchase data and suggest relevant segments for each transaction. Say goodbye to manual categorization, as Apple Wallet intelligently learns your spending patterns and helps you stay organized effortlessly.

Problem

CONTEXT

Apple devices, including iPhones and Apple Watches, have a significant market share in the United States. With a large user base, Apple Wallet naturally gains prominence among iPhone and Apple device owners. Merchants, retailers, and payment processors have increasingly embraced contactless payment technology, making it more accessible for consumers.

EXISTING FEATURES AND ANALYSIS

To help them to redesign a better flow of user experience. To deliver a personalized and intuitive user experience. I needed to look at hueristic principles to analyse the current problems with the existing product.

Research & Testing

COMPETITORS AUDIT

Common features among these competitors include contactless payments, the ability to store and manage payment cards, peer-to-peer transfers, loyalty card storage, and integration with various merchants and services. However, each platform may have unique advantages and target different user segments based on factors such as device compatibility, additional services, or specific market focus.

USER TESTING

Tested with a target segment with a mix of heavy users, new users and people who use alternate service.

SYNTHESIS AND FINDING KEY INSIGHTS

PROBLEM STATEMENT

The user segments was between 20-35 years of age. 80% of their transaction is digital, so oftent they lose track of their spendings because of the fluid nature of the app.

HMW STATEMENT

How migth we make the data find more relevance and also update the user of their remaningknbalance to keep them off debt and feel more in control?

POSSIBLE SOLUTION- APPLE WALLET SEGMENTS

FEATURES

Personalized Purchase Categories: Create custom segments based on your unique spending habits and preferences. Whether it's "Dining Out," "Retail Therapy," or "Travel Adventures," you have the flexibility to categorize your transactions in a way that resonates with your lifestyle.
Intelligent Auto-Categorization: Our advanced algorithms automatically analyze your purchase data and suggest relevant segments for each transaction. Say goodbye to manual categorization, as Apple Wallet intelligently learns your spending patterns and helps you stay organized effortlessly.
Budget-Friendly Insights: Gain valuable insights into your spending patterns within each segment. Monitor your expenses, set budget limits, and receive timely notifications to ensure you stay on track with your financial goals. Apple Wallet Segments empowers you to make informed decisions and take control of your spending habits.
Streamlined Future Purchases: With Apple Wallet Segments, planning for future purchases becomes a breeze. Simply save selected transactions from your segments as "Favorites" and access them quickly whenever you're ready to make a repeat purchase. Say goodbye to searching for receipts or digging through emails—your organized segments make it easy to find and utilize stored information for seamless transactions.

Prototyping

LO-FI/MID-FI

These digital solutions try to solve a variety of problems like ticketing, map based and discovering daily art.
A very wide range of interfaces in this space. Ranging from Meta verse museum exhibits to link to youtube videos coined as virtual exhibit.

TESTING AND ITERATIONS

I conducted industry research on prominent players in the women's healthcare industry, as well as research on apps within analogous sectors, such as telemedicine and general healthcare.