Maksika/Identity Design
ROLE: VISUAL IDENTITY/ART-DIRECION/PHOTOGRAPHY
TEAM: MAKSIKA HONEY
TIME: 12 WEEKS
The brief was to create a captivating and holistic visual identity for an organic honey brand sourced from various regions across India. With its wide range of nine distinct variants, the brand sought to embody the essence of Indian local honey while emphasizing its organic, soft, and unique qualities.
To showcase the uniqueness of each honey variant, individual packaging designs were crafted. Each variant is distinguished by a distinct color palette inspired by the characteristics of the region it originates from. These colors not only reflect the diverse landscapes of India but also create an inviting and visually enticing display on the shelves.
To showcase the uniqueness of each honey variant, individual packaging designs were crafted. Each variant is distinguished by a distinct color palette inspired by the characteristics of the region it originates from. These colors not only reflect the diverse landscapes of India but also create an inviting and visually enticing display on the shelves.
Mood
CONTEXT
To complement the visual identity, the brand's communication materials were designed to tell a compelling story about the brand's journey, its commitment to organic practices, and the rich heritage of Indian honey. These materials incorporate soft and captivating imagery, along with carefully crafted copy
